Change of Dynamics in Marketing Approach

 Over the period of last 4-5 years there is a significant change in the approach of marketing by many business houses. Earlier marketing was all about how much you can spend, where you can reach and who is the face of your brand. In current time its too difficult to generalize the interest of your target audience and showing them a static content will not work. This complex situation demands dynamic solution which is mostly offered by data driven digital marketing.

When I say digital marketing approach, it doesn’t negate the use of other physical and conventional marketing activities. The approach we are talking about is a hybrid and dynamic marketing. The question is how digital marketing, data analytics and AI/ML can help you in this regard.

When Trivago used its own employee to run the ad in TV, it actually changed the stereotype of using big celebrities for brand endorsements. Audience accepted the ad and this explains why content is the king of any advertisement. The idea of investing crores on celebrities is now changing, we are seeing many advertisements with creative content and a common face. This explains why in this era of highly unpredictable customer behavior your marketing should be more data driven.

To make it simpler I can give an example, suppose a chain of restaurant wants to open a branch in Bhubaneswar. The best approach will be to run an advertisement over different digital platforms inform of a contest or quiz or even an online survey of at which place in Bhubaneswar people are more interested to see the branch open, what dishes people are more interested in, how interested they are about the entry of the restaurant in Bhubaneswar etc. By this approach you collect a lot of useful data and use it smartly for decision making. This will make the life easier for the business owner to take decisions or to strategies how they will enter the market.

The use of data analytics to collect customer behavior, using AI and ML to improve customer experience and using Digital Marketing as a more cost-effective approach will save a lot of effort and money for you, which you can utilize in various other marketing approaches in a smarter way.