Over the period of last 4-5 years there is a significant change in the approach of marketing by many business houses. Earlier marketing was all about how much you can spend, where you can reach and who is the face of your brand. In current time its too difficult to generalize the interest of your target audience and showing them a static content will not work. This complex situation demands dynamic solution which is mostly offered by data driven digital marketing. When I say digital marketing approach, it doesn’t negate the use of other physical and conventional marketing activities. The approach we are talking about is a hybrid and dynamic marketing. The question is how digital marketing, data analytics and AI/ML can help you in this regard. When Trivago used its own employee to run the ad in TV, it actually changed the stereotype of using big celebrities for brand endorsements. Audience accepted the ad and this explains why content is the king of any advertisement. The idea ...
My View on Digital Marketing
After easy accessibility to internet in maximum areas of India, the demand of digital marketing/advertisement grown exponentially. With a basic knowledge about its advantages and disadvantages helps you in promoting your business locally or globally.